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Can Americans Eat Their Way Out of the Recession?

Our mouths are getting hotter.

Say what?

According to a recent report by IBISWorld, one of the top 10 industries (in terms of growth and economic contribution) is none other than hot sauce production. Over the past 10 years, the industry has seen an average revenue growth of 9.3% per year, and is projected to grow at an average annual rate of 4.1% over the next five. By 2017, Americans will be breathing fire.

But zesting up our food isn’t all we’re doing. The hot sauce sector is just part of the overall booming foodservice industry (NAICS 722). In February 2012, the National Restaurant Association (NRA) announced that foodservice sales were expected to hit a record $632 billion this year. The second largest private sector employer, the restaurant industry is also projected to enjoy more robust hiring growth in 2012 than the economy as a whole.

Happy about the inch work we’ve made climbing out of the recession? Less excited about cooking at home? Whatever the reason, it seems that more and more of us are eating out (4.8 meals a week, it would seem) or having the food brought in, because catering services are definitely going up as well.

Let’s take a closer look.

OVERVIEW

Over 9 million jobs are packed into the foodservice industry which, since 2009, has grown just over 4%. A few sub-industries have grown even more, such as food service contractors at 10% (includes everything from McDonalds to Piggly Wiggly) and mobile food services at 14% (think Schwan’s).

Here’s a quick breakdown of the industry, along with each sub-industry’s growth since 2009:

NAICS CodeDescription2009 Jobs2012 JobsChange% Change2011 Wages & Salaries2011 Supplements2011 Earnings
Source: EMSI Covered Employment - 2012.1
722110Full-Service Restaurants4,440,2744,622,486182,2124%$16,940 $2,604 $19,544
722211Limited-Service Restaurants3,431,5123,552,636121,1244%$13,425 $2,055 $15,480
722212Cafeterias, Grill Buffets, and Buffets125,880132,6496,7695%$16,264 $2,473 $18,737
722213Snack and Nonalcoholic Beverage Bars469,034491,02221,9885%$14,370 $2,247 $16,617
722310Food Service Contractors368,522404,41735,89510%$23,334 $3,614 $26,948
722320Caterers146,099149,6003,5012%$18,686 $2,917 $21,603
722330Mobile Food Services7,5108,5641,05414%$16,502 $2,527 $19,029
722410Drinking Places (Alcoholic Beverages)344,987347,6932,7061%$14,039 $2,168 $16,207

Average annual wages for the foodservice industry are $15,767 (no big surprises here). And keep in mind that many of the workers are also part-timers. Most of the workers, which are split pretty evenly male/female, are ages 19-24 (29%) or 25-44 (38%), although 12% is still pretty significant for ages 14-18. We’re picturing a lot of high school kids flipping burgers and washing dishes at those handy summer jobs.

REGIONAL BREAKDOWN

  • The industry has the most jobs in states like California (1 million+), Texas (819,000+), Florida (600,000+), and New York (514,000+). Jobs are comparatively scarce in Wyoming (16,249), Vermont (18,385), and Alaska (20,142).
  • Alaska (16%), Nevada (11%), and New Hampshire (10%) have the strongest proportionate growth since 2009. Wyoming (-3%) and Wisconsin, Michigan, and West Virginia (all -1%) have gone backwards.
  • Wages are highest in Washington, D.C. ($23,873), New York ($19,788), Nevada ($19,344), and Alaska ($18,792). They’re lowest in Iowa ($11,895), Wisconsin ($11,984), and South Dakota ($12,254).
  • The industry enjoys the greatest concentration (or specialization) in South Carolina (2009 location quotient 1.21), Hawaii (ditto), Rhode Island (1.13), and Florida (1.12), while Washington, D. C. (0.72), Alaska (0.74), and New Jersey (0.8) have concentrations below the national average. (So what does location quotient tell us exactly? Putting it simply, any location quotient (LQ) above 1.0 tells us that the there is a higher density of jobs per capita in that industry. You can get more info on LQ over here.)

This table ranks the states according to the number of foodservice jobs in 2012:

State2009 Jobs2012 Jobs% Change2011 Avg. Annual Wage2009 National LQ
California1,028,0001,077,1625%$17,5681.01
Texas766,098819,3077%$16,0311.08
Florida557,370601,5408%$16,8741.12
New York473,782514,5529%$19,7880.82
Illinois372,589387,1654%$16,4890.97
Ohio366,940369,3061%$13,3721.07
Pennsylvania340,213354,7424%$14,4740.90
North Carolina292,495310,4106%$14,2541.07
Georgia294,069296,4731%$15,6081.10
Michigan272,642269,566(1%)$13,6401.04
Virginia249,024252,5551%$15,5740.98
Massachusetts212,892228,6657%$17,9290.98
New Jersey210,045218,4254%$17,3640.80
Indiana204,362204,7260%$13,0871.09
Tennessee198,023204,0243%$15,0981.11
Missouri196,208196,4440%$14,0061.08
Washington183,891191,7824%$16,9940.92
Arizona173,339184,2806%$16,1241.04
Colorado169,934180,4976%$16,2781.10
Minnesota162,287165,8822%$14,1500.91
Maryland166,073165,5400%$16,7880.95
Wisconsin166,986164,840(1%)$11,9840.91
South Carolina150,941154,0362%$14,2751.21
Kentucky132,380139,1885%$13,5451.09
Louisiana132,375138,1074%$15,1441.02
Alabama135,238135,8450%$13,5521.05
Oregon114,730119,7284%$15,7881.03
Oklahoma111,059116,8635%$13,7681.05
Connecticut96,99299,0332%$17,7580.87
Nevada84,34094,02511%$19,3441.07
Iowa88,54692,1664%$11,8950.88
Kansas87,04686,8680%$13,0200.93
Arkansas77,70679,5882%$12,8210.98
Utah73,38678,4557%$13,3590.91
Mississippi77,10978,2151%$12,6351.01
New Mexico60,30563,0545%$14,5791.08
Nebraska56,99358,8773%$12,3170.90
Hawaii53,92855,8444%$18,6491.21
West Virginia49,27048,997(1%)$12,9521.02
New Hampshire42,37546,69010%$16,2841.01
Maine39,71241,3564%$15,0440.98
Idaho39,73139,5470%$13,0080.92
District of Columbia34,45336,7407%$23,8730.72
Rhode Island35,23535,3480%$15,6471.13
Delaware29,76231,3855%$16,5321.05
Montana30,15730,7992%$13,0711.01
South Dakota25,56425,7411%$12,2540.93
North Dakota21,42522,2184%$13,1030.85
Alaska17,30120,14216%$18,7920.74
Vermont16,82018,3859%$15,7740.82
Wyoming16,68916,249(3%)$14,0270.85

STAFFING PATTERNS     

The 10 occupations that make up the greatest bulk in the foodservice industry are all related to food preparation and serving (SOC code 35). Note the growth in the top two jobs comprises nearly 50% of the industry: combined food preparation & serving workers (+123,646 jobs, 6%) and waiters & waitresses (+72,174, 4%). As is commonly known, most of the jobs are low-skilled, low-wage.

Here are the details of the top 10 occupations in the foodservice industry:

SOC CodeOccupationEmployed in Industry Group (2009)Employed in Industry Group (2011)Employed in Industry Group (2012)Change% Change% of the Total Jobs in Industry Group (2011)Median Hourly EarningsEducation Level
35-3021Combined Food Preparation and Serving Workers, Including Fast Food2,164,0652,231,8262,287,711123,6466%24.3%$8.20Short-term on-the-job training
35-3031Waiters and Waitresses1,897,5601,932,9121,969,73472,1744%21.0%$8.66Short-term on-the-job training
35-2014Cooks, Restaurant767,079783,079798,79431,7154%8.5%$10.70Long-term on-the-job training
35-1012First-Line Supervisors/Managers of Food Preparation and Serving Workers568,572578,493588,80220,2304%6.3%$14.22Work experience in a related occupation
35-2011Cooks, Fast Food500,895508,854518,70317,8084%5.5%$8.40Short-term on-the-job training
35-2021Food Preparation Workers425,965432,404437,91211,9473%4.7%$9.16Short-term on-the-job training
35-9021Dishwashers400,082413,896424,09624,0146%4.5%$8.48Short-term on-the-job training
35-3022Counter Attendants, Cafeteria, Food Concession, and Coffee Shop308,327317,526323,24514,9185%3.5%$8.60Short-term on-the-job training
35-9031Hosts and Hostesses, Restaurant, Lounge, and Coffee Shop294,496300,504306,77412,2784%3.3%$8.70Short-term on-the-job training
35-9011Dining Room and Cafeteria Attendants and Bartender Helpers277,740283,070287,6599,9194%3.1%$8.40Short-term on-the-job training

CONCLUSION

The foodservice industry has become “an economic juggernaut,” according to Hudson Riehle, the senior vice president of the NRA. Food costs, building and maintaining sales volume, and of course the economy remain the biggest challenges, but thanks to both savvy business owners and hungry Americans driving this pent-up demand for eating out (even through the recession), the foodservice industry is certainly squaring these obstacles off.

Data and analysis come from Analyst, EMSI’s web-based labor market tool. If you would like to learn more, please contact us. Find out more about EMSI and our data here. You can reach us via Twitter @DesktopEcon or by emailing Rob Sentz (rob@economicmodeling.com).

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