Examples and Deliverables
Many impact reports consist of only a single long report with detailed tables, graphs, and highly technical explanations of methodology. The better ones include a well-designed executive summary. The Economic Impact Study (EIS), however, includes multiple deliverables: not only a full, detailed report but also a robust "media pack" that includes a separate Executive Summary document, a Fact Sheet, and one-page "quick reports" that summarize the results of the study in terms suitable for different audiences: local business people, the general public, current and prospective students, and concerned taxpayers.
Sample EIS materials
Main Report: Intended for technical audiences. Presents the findings, assumptions, theory, and data sources.
Executive Summary: Intended for wide distribution. Contains all of the major findings and is written in laymen's terms.
Overview Fact Sheet: Intended for wide distribution. Contains bullet-by-bullet results on the impacts generated by the college.
Quick reports: One-page presentation-ready reports showing results from the student, taxpayer, business, and social perspectives.
PowerPoint Presentation: Intended for wide distribution. Ideal for presentations before state legislators, Chambers of Commerce, public meetings, press briefings, and the like.
Data collection phase: EMSI staff works with the college to complete the data survey.
Data review phase: EMSI reviews the data submitted by the college and identifies any variables that need to be revisited.
Draft report phase: EMSI delivers the draft reports to the college IR and FO for their review and approval.
Final report phase: EMSI delivers the final reports to the college.