SEIM Report

Many impact reports consist of only a single long report with detailed tables, graphs, and highly technical explanations of methodology. The better ones include a well-designed executive summary. The SEIM, however, includes multiple deliverables: not only a full, detailed report but also a robust "media pack" of that includes a separate Executive Summary document, a Fact Sheet, a Broad/Narrow Tax Investment Analysis, and four new one-page "quick reports" that summarize the results of the study in terms suitable for different audiences: local business people, the general public, current and prospective students, and concerned taxpayers.

Sample SEIM Materials

Executive Summary
Overview Fact Sheet
Broad/Narrow Tax Investment Analysis
Quick Report Business Perspective
Quick Report Social Benefits Perspective
Quick Report Student Perspective
Quick Report Taxpayer Perspective

Deliverables:

• Main Report: Intended for technical audiences. Presents the findings, assumptions, theory, and data sources.
• Detailed Tables: Intended for a limited audience. Summarizes the results in tabular form by entry level of education, gender and ethnicity.
• Executive Summary: Intended for wide distribution. Contains all of the major findings and is written in laymen's terms.
• Fact Sheet: Intended for wide distribution. Contains bullet-by-bullet results on the impacts generated by the college.
• Taxpayer Perspective Sheet: Intended for wide distribution. Highlights the rate of return to the taxpayers.
• PowerPoint Presentation: Intended for wide distribution. Ideal for presentations before state legislators, Chambers of Commerce, public meetings, press briefings, and the like.

Phases:

• Data collection phase: CCbenefits staff works with the institutional researcher and financial officer at the college to complete the SEIM Starter Kit.
• Draft report phase: CCbenefits delivers the draft reports to the college IR and FO for their review and approval.
• Final report phase: CCbenefits delivers the final reports to the college.

Altogether, the SEIM study period lasts anywhere from four to twelve weeks, depending on the availability of college staff to assist in the data collection period.