Mike Nale, a consultant from Fortune 500 staffing giant Manpower Inc., has written an informative article on regional market analysis for recruiters. He highlights the importance of knowing regional industry and occupation trends, including recent/projected growth and shift share.
Economy Overview. A good market analysis will have an economy overview, which is very helpful in understanding where your current market is and where it is going. My analysis focuses on five-year trends, which can tell me if a specific industry is growing or not. This can be important in identifying industries in your business development that you can capitalize on. It is also helpful in establishing parallels in which one industry may suffer but, because of the paralleled verticals, you can focus your candidates in another direction.