The Chronicle for Higher Ed produced a good write-up of the State of the Union address. One of the key things that the President highlighted in the speech was the importance of connecting students to careers. Here is an excerpt:
“I hear from many business leaders who want to hire in the United States, but can’t find workers with the right skills,” Mr. Obama said. “You need to give more community colleges the resources they need to become community career centers, places that teach people the skills businesses are looking for now.”
For the past two years EMSI has been working with colleges, designing and developing a solution to meet this need. The result of this R&D is Career Coach, a simple, user-friendly tool that sits on college websites and helps students understand how college programs lead to careers. Many colleges now see it as resource that allows students, potential students, and local jobseekers to get an accurate feel for the local labor market as it relates to education and training programs.
Career Coach helps students better understand how the careers they’re interested in connect up with education and training opportunities at individual colleges. This will be a key marketing approach for colleges for the foreseeable future.
Rob Sentz, EMSI