February 10, 2012 by Joshua Wright
Earlier this month, Monroe Community College in Rochester, New York unveiled Career Coach — EMSI’s public-facing career tool that helps colleges market programs to students. The launch of MCC’s interactive tool was the subject of an article in the Rochester Democrat and Chronicle.
“A lot of individuals are making (educational and career) choices not even knowing these possibilities exist,” said Todd Oldham of MCC, outlining a prevalent issue across the country that Career Coach helps address.
The site takes in data from such sources as state and federal data, the Indeed.com jobs listing site and the Nielsen Business-Facts database. What it spits out to users is data on the pay and current and future job prospects for selected careers, as well as what education or training those careers require and what MCC offers along those lines.
The site also lets users find out about related fields — a search for “chemist” also brings up such options as biochemist, food scientist and technologist, and environmental scientist and specialist. …
The target audiences range from area eighth-graders and their parents to dislocated workers, Oldham said. It is free and available to the public at www.monroecc.emsicareercoach.com.
The MCC effort comes as the disconnect between what students study and what businesses want is getting sizable amounts of attention, with groups from the Manufacturing Institute to the Obama administration’s Jobs and Competitiveness Council issuing reports about or trying to raise awareness of the matter.
While CareerCoach has information about a plethora of careers — from poet to hairstylist — one chief goal is to get people more interested in the engineering, science and technical careers that area employers often have the most trouble filling, Oldham said.
The CareerCoach site, put together for MCC by Economic Modeling Specialists Inc., is a stripped-down version of the labor market analyses and projections that Idaho firm already does for two-year schools nationwide as they try to line up course offerings with local labor needs, Oldham said.
The next step is to expand the CareerCoach information so that users can find out what educational steps certain careers require beyond community college, Oldham said.
If you would like to learn more about Career Coach, please contact Larson Hicks (firstname.lastname@example.org) or visit our Career Coach page.