At EMSI we like to think our clients are trendsetters, the kind of outside-the-box thinkers who come up with inventive solutions to problems. We’ve seen our clients use all sorts of things to get their message out, even driving branded buses out into the world to make sure the public knows what they’re up to. But the rest of our users should take note — Southeast Community College, in Lincoln, Nebraska, has really raised the bar.
Recently, Southeast Community College commissioned an Economic Impact Study from EMSI — an impact study that demonstrated the wide range of benefits that Southeast was providing to Lincoln and the surrounding area. Rather than simply put the results in a press release and hope the right people saw it, Southeast decided to make the data on its impact harder to miss. It put the figures on the radio.
Southeast took three of the most important aspects of the study and built a 30-second radio spot around each of them (click the links to listen to the ads.) One of the spots highlights the high rate of return SCC students get — an average of 16.9%. Another focused on the over 18,000 jobs in the region that are supported by the college. And the third described the over $700 million in additional income that the college and graduates add to the region’s economy and tax base.
Together the three radio spots provide a vivid picture of Southeast’s benefits that will expose the college to a huge audience — be they potential students or simply Lincoln citizens unaware of the college’s work. Just another great way that colleges are using EMSI data to help them in their mission to support local workers and economies.
Emsi turns labor market data into useful information that helps organizations understand the connection between economies, people, and work. Using sound economic principles and good data, we build user-friendly services that help educational institutions, workforce planners, and regional developers (such as WIBs, EDOs, chambers, utilities) build a better workforce and improve the economic conditions in their regions. For more information, email Josh Wright (firstname.lastname@example.org) or visit www.economicmodeling.com.