Emsi Case Study (See Full Archive)
EMC, based outside of Boston, is a global leader in enabling business and service providers to transform their operations and deliver information technology as a service (ITaaS). EMC currently employs 60,000 people in 86 countries around the world. In fall 2014, the company began using Emsi data to bring objectivity and clarity to its unfocused, frequently emotion-driven college recruiting strategy.
EMC used to send recruiters to 125 different schools—a logistical nightmare that left recruiters complaining about terrible events where they couldn’t find the talent EMC needed.
Not so any longer.
Marie Gunning, senior manager of university relations at the Boston-based company, recently began using Emsi data to develop a shrewder college recruiting strategy. With detailed data on program completions, ethnicity and gender information, and students’ home states for every college and university in the nation, Emsi provided exactly what Gunning needed in order to focus her teams’ efforts, save time, and hire with confidence.
“I now finally feel like I have someone backing me,” Gunning said. “I am a big fan of this tool. I love this tool. I can’t say enough about it. It has literally changed my life.”
EMC’s challenges were typical. Far from being an untapped market (as many companies assume), the world of college recruiting is actually tighter than the talent market outside higher education—and it grows tighter still. The Wall Street Journal recently published some significant stats that said employers in 2015 plan to hire 9.6% more new graduates than last year, according to a survey of 162 US employers released by the National Association of Colleges and Employers. Employers also said they posted an average of 148 openings, up nearly 50% from last year.
In a word, companies are looking for graduates to hire. And graduates are looking for jobs. In the face of this rugged competition, recruiters need to know…
- Where should they recruit?
- Where should they not recruit?
- Which schools are growing/declining in the skills they need?
- How many students might they be able to hire at X school?
- Where do the students at X school come from? (Where might they be likely to return home after they graduate?)
Gunning found the answers she needed in Emsi’s web-based college recruiting tool, which helped first by whipping EMC’s haphazard recruiting process into shape. Gunning knew that EMC couldn’t afford to waste time with such a scattershot approach covering scores of colleges, but before using Emsi, she had nothing to go on besides gut instinct as she sought to weed out the no-gos.
“There’s a lot of emotion,” Gunning observed of typical college recruiting. “A lot of people go back where their son or daughter is attending, or they may be an alumni from this particular school, but they don’t actually have the real data points.”
By providing clear, comprehensive data on the number of regional students equipped with the skills and training EMC was looking for, Emsi removed the guesswork and helped Gunning determine which schools to target and which to avoid—including schools that EMC had naturally assumed were prime targets. “Before,” Gunning said, “I would have to have a lot of meetings with management to explain why we weren’t going to that school, and I never actually had real facts… [Now] I can get all the data points so I can prove why we should be attending or not attending this school.”
Emsi data also helps her defend what might appear to be very odd hiring choices. “Sometimes I’d have management coming down on us, saying, we only hired 10 students from a particular school; why aren’t we hiring more? And now I’m actually able to pull up the data points and say, actually, there were 27 graduates that graduated out of that computer science department;…I would say that we got our fair share.”
Having access to such compelling data has boosted both Gunning’s and management’s confidence in her decisions. “A lot of people have the ‘aha!’ moment when I’m talking to them and I actually have the real data,” she said. “It stops the conversations right away.”
If you would like to learn more about how Emsi college recruiting data can help your company find the college talent you need, contact Jon Williams at firstname.lastname@example.org.