On Tuesday, August 11 (2:00 p.m. EST), the National Council for Marketing and Public Relations (NCMPR) will feature EMSI and the American Association of Community Colleges (AACC) in a webinar on how community colleges can use economic impact studies to tell their stories. Register here.
EMSI vice president of higher education Gabriel Rench and AACC vice president of marketing and public relations Dr. Martha Parham will be speaking.
Here is a description of what will be covered:
This 90-minute webinar starts with a quick overview of why economic impact studies are so important and which kind is best suited for community colleges. It will then provide concrete examples of the data typically generated from an economic impact study and how community college marketers can delve into the details and work with their presidents and others on campus to tell the story to various audiences, including legislators, community leaders, parents, prospective students, taxpayers and business leaders.
Included will be national and local case studies from AACC, Coast Community College District in California and other colleges that have had tremendous success in using the results of their economic impact studies to bring their colleges’ varied and rich stories to life.