From our earliest days as a company, colleges and other organizations have been coming to us for data about what employers need. In 2003, when we built our first analytic software, the best way to answer that question—apart from surveying all local businesses—was through data from government sources. We worked very hard in those early years (and since) to make traditional labor market information from government sources more contextualized, up-to-date, and granular.
Over the last decade, with the expansion of the internet and the digitization of hiring, there has been an explosion in new data about the needs of employers and the capabilities of workers through online job postings, résumés, and profiles. These new data have provided needed insight into the real-time talent requirements of employers.
With the launch of our expanded Job Posting Analytics, we are excited to bring our clients the most comprehensive integration of real-time and traditional labor market information on the market. It is our firm belief that together, these two perspectives best equip individuals and organizations to make balanced decisions about gaps that exist between what employers need and what’s best for an individual or whole community. While traditional and real-time labor market information each offer their unique strengths, their value truly comes to fruition when the two are used side-by-side.
This expansion is a first installment of new data innovations we believe are needed to help solve the massive matching problem in this country between people (either students or those employed), education institutions, and employers. In the coming months we will be announcing new data and new capabilities aimed squarely at the intersection of people, education, and work.
Why? Because not only is it a significant economic problem, but we’re also passionate about making the world of work better for everyone. When the goals and talents of individuals, educators, and businesses align, everyone wins. Businesses thrive, communities grow, and people find purpose in their work. We know that if we make a dent on this issue, it will help to unlock some of the economic, social, and personal creativity and prosperity that our world needs.