The detail and speed at which economic developers can access the right data and turn around an answer to businesses is critical. The kinds of questions employers are asking during the site selection process have become more and more detailed.
How many Ruby on Rails Developers are in your region? How hard is it going to be to recruit IC Design Engineers? Is your region retaining and attracting skilled workers? Do you have a concentration of certain skills?
Whether it is responding to business and site selectors or just understanding how your community’s talent stacks up against other areas, traditional labor market data can lack the detail companies and site selectors are looking for. In most areas of research, labor market data is nuanced enough to be the cornerstone of workforce analysis. But in an ever-changing economy where business need answers in terms of job titles and skills, the detail of data must match the detail of business need.
The real question is: How do you go beyond NAICS and SOC codes when reporting workforce supply?
Emsi has a very simple and powerful way to help. Through our new tool, Workforce Insight, derived from an aggregate set of over 65 million professional profiles from the open web, you can uncover the following data points regarding your workforce:
- Location (city, state, nation)
- Company (curated from the thousands of companies listed in online profiles)
- Job title or occupation by O*NET (also curated from the profiles)
- Industry (taken from the over 1,000 industries classified by NAICS)
- School (postsecondary education providers listed in the profiles)
- Skills (self-reported knowledge and skills curated from the profiles)
Example #1: How Many Design Engineers Are in L.A.?
Of the nearly 1.5 million online profiles in L.A., there are 4,688 design engineers. If we had pulled labor market data for the larger SOC job families, we would have most likely picked mechanical engineers (17-2141) and or software developers, applications (15-1132), a workforce totaling 36,782 jobs. This shotgun approach can be a great way to see the entire potential workforce, but now Emsi can also provide the number of online worker profiles based on job title.
Where Do These Design Engineers Work?
Where does Northrop Grumman Corporation Source Their Design Engineers?
In the list above, we uncovered 108 profiles for design engineers at Northrop Grumman Corporation. Here are the top six schools where Northrop Grumman Corporation in L.A. sources their design engineers:
What Skills Do They Have?
The top five skills are as follows:
- SolidWorks (CAD) (35.19%)
- Computer-Aided Design (29.63%)
- Computer Aided Three-Dimensional Interactive Application (CATIA) (25.93%)
- Systems Engineering (28.70%)
- Finite Element Methods (14.81%)
Example #2: Where Do Our Alumni Go?
Take Arizona State University. Our profile data shows that there are 232,864 alumni profiles, and with Workforce Insight, we can see where they live across the country.
Where Do Our Alumni Work?
The top employers of Arizona State University grads, beyond the university itself, are Intel Corporation, Wells Fargo & Company, and Starbucks Corporation.
What Jobs Do They Have?
The top job titles for their alumni are project managers, sales managers, presidents, retail sales associates, and vice presidents.
Example #3: Where Can I Find the Most Talent with X Skill?
Earlier we looked at skills related to design engineers and we saw SolidWorks (CAD) as the highest recorded skill. Using that as an example, we can use Workforce Insight to ask, Where is the greatest number of people with the SolidWorks skill?
Looking at the profile data from the skill perspective increases our ability to hone in on the cities with a detailed kind of talent at a level deeper than SOC codes or even the job titles.
Where Did These People Go to School?
It is interesting here that most of the schools listed are not located in areas with high numbers of profiles. Most people will go to a university but then end up living in one of the major hubs.
Workforce Insight Data
One of the great features of Workforce Insight data is that it allows us to dig deeper than the standardized administrative data from the government with the job titles and skills that professionals use in their profiles. As business needs continue to evolve and their questions more granular, Workforce Insight data provides economic developers with the data necessary for talent attraction and workforce availability in an evolving economy.
As we continue to listen to our clients, we look forward to expanding our ability to answer your most challenging questions and be the premier resource for community insights.
If you have questions or would like to discuss this data, please visit this page or contact Sheridan Benard at firstname.lastname@example.org. Remember to sign up for our webinars on Feb. 16 and Feb. 21.