Occidental College—home to approximately 2,100 liberal arts and sciences undergraduates in the heart of Los Angeles—employs Emsi’s Analyst to focus enrollment efforts on markets that align with the college’s enrollment initiatives. Among other things, Analyst plays a crucial part in regularly bringing data to the table to inform conversations and direct strategies.
- Occidental College is both expanding and focusing their recruitment efforts through a data-driven approach that identifies regions with ideal growth trends and demographic makeup.
- Analyst equips Occidental’s enrollment team with regional demographic and occupation data to shape and strengthen the college’s enrollment management model.
- Using Analyst, Occidental administration can easily pull, analyze, and organize the data well before deploying a strategy.
One Role, Many Hats
Chris Ferguson, Associate VP of Enrollment, plays a unique role at Occidental College.
“In partnership with Vince Cuseo, VP of Enrollment and Dean of Admission and Financial Aid, some of my focus includes working to strengthen our strategic enrollment management model, implementing best practices in recruitment and financial aid, ensuring programs are attractive, and telling the story of the value of the liberal arts degree in today’s outcomes-focused climate,” said Ferguson.
“Overall, it’s about creating, designing, and implementing new strategies and tactics that fit with how students and families are making college choice decisions today. From recruitment marketing through matriculation and beyond, we must employ market research
intelligence to recruit active alumni. Our strategic enrollment management efforts are ultimately designed to attract and recruit alumni—college students who will thrive at Oxy and in the workforce.”