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Webinar Recap: How to Proactively Approach BRE With Business Engage

May 31, 2019 by Cara Christopher

Thank you to everyone who joined in on our webinar showcasing Business Engage—Emsi’s new solution for economic and workforce developers to prioritize, monitor, and support local businesses through a data-driven approach.

You can download our presentation and watch the recording below.

Emsi product owner Sheridan Benard spoke on the importance of having a proactive approach to business retention and expansion (BRE) and business services.

Sheridan Benard

He shared findings from months of research with small to large economic developers across the U.S.

He talked about why and how Emsi created an index that ranks businesses using variables highly correlated to growth.

And lastly, he spent time showcasing the new product and answering questions from our many listeners.

Here is a brief outline of the presentation:

  • Intro to Emsi (1:14)
  • Why are communities struggling with BRE? (3:55)
  • How does Business Engage help communities become proactive in engaging with businesses? (7:42)
  • How is Emsi measuring business health in a community and what metrics are being used? (9:26)
  • Live demo of Business Engage (15:55)
  • Q&A (29:03)

Watch the full webinar recording here:

Contact Cara Christopher at cara.christopher@economicmodeling.com with questions or to see this solution in action for your community.

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