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Enrollment Marketing

E-Book: Using Career Outcomes to Improve Admissions Yield

July 17, 2019 by Emsi Burning Glass

Enrollment marketing is the key to bringing in revenue and managing admissions yield in higher education. Yet many institutions overlook one of the most effective tools they have to ensure that prospective students apply and enroll: career outcomes.

Surveys show that students cite starting a career as the most important reason to go to college. Our free e-book, Career Outcomes: The Key to Effective Enrollment Marketing, is a step-by-step, data-driven guide to using the career value of programs to attract prospects who follow through and enroll.

Below you’ll also find case studies of institutions that have used real-time jobs data to align programs with the market, make their case to prospects, and even lure stop-outs back to campus. We’ve gathered free resources on enrollment marketing from around the web to show best practices institutions can follow. Download our e-book or contact us for more information on how educators are putting cutting-edge labor data to work for their institutions.

Download the E-Book here.

Emsi Burning Glass

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