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Major Expansion of Emsi Job Titles

Titles library expanded from 5,400 to 75,000

August 25, 2020 by Drew Repp

Jobs are changing fast. Whether it’s tech, journalism, manufacturing, or healthcare, the way we work looks completely different than it did a decade ago, even a year ago—and so do our job titles. That’s why Emsi has spent the last year expanding our job titles library from about 5,400 titles to over 75,000.

Now, with Emsi Titles, users can get more specific in their job title searches. You’ll find titles that are granular, descriptive, always up-to-date, and aligned with what employers are currently using. In short, you’ll be able to more accurately research jobs and leverage job data.

In a hurry? We’ll quickly fill you in on what an expanded job titles library means for your sector

Higher Education
Talent Acquisition and Staffing
Economic and Workforce Development

What’s new with Emsi Job Titles?

We’ve expanded our library of titles from about 5,400 to roughly 75,000. This jump in titles captures the changing and emerging nature of job titles, resulting in multiple benefits for users.

  1. Granularity – When performing a search, you’ll notice a lot more results. For example, you’ll now be able to go beyond “product manager” to focus on the unique postings or profiles for a “product sales manager” or a “product development manager.” 
  2. Current –  Emsi Titles is updated every few weeks, keeping pace with the labor market. This allows users to unearth jobs and titles which are emerging and changing.
  3. Market-Aligned – Because the dataset is current and expanded, it captures the jobs and titles actually being used by employers. This provides users with a greater understanding of titles used in the market and confidence that their search results are returning accurate data.

A dataset driven by the market

A big way jobs are changing in the market is they are becoming more cross-functional. Employees are no longer expected to only deploy their skills and knowledge in one area. That is, there is a lot of overlap in roles.

However, many job classification systems tend to not capture this overlap. So while SOC codes and O*Net are great for categorizing jobs, those buckets don’t work well for reflecting the cross-functional nature of a role. Additionally, these classifications often aren’t what positions are called in the market. 

With the new Emsi Titles database, we started with over 39 million raw job titles to capture the real language used by employers in job postings, while also using human curation to ensure quality and accuracy. The result is a much more detailed library of titles that better reflects the real-world complexity of work in the modern economy.

The combo job title

As jobs emerge and shift in the market, employers often don’t know how to describe the new roles. As a fallback, old terminology is used, but in a different way. One way this manifests itself is in the combination job title. A role like Administrative Assistant is often joined with other titles such as Office Manager or Project Coordinator. Graphic Designer roles may be paired with Photographer. By expanding to 75,000 titles in our library, we capture these combinations that are used by both employers and workers.

What this means for the work you do

Higher Education

For colleges and universities, Emsi’s updated library of over 75,000 detailed job titles provides a high-fidelity look at the labor market that your students are preparing to enter. This means greater insight to inform and empower your institution in key areas, including:

  • Employer Engagement
    Speak the language of your employer partners with insight into the actual job titles they use to describe unique roles at their company. Understanding what employers need and how they talk about those needs facilitates communication and collaboration, leading to more effective partnerships, earn-and-learn opportunities, and career pathways for graduates.
  • Program Development
    With ongoing updates every few weeks, the Emsi Titles library allows you to identify emerging jobs and new, hybrid roles as they appear in employer job postings. In addition, the increased granularity can help you develop specialized programs that target a particular niche in your local labor market. Combined, these improvements help you to offer relevant programs that adapt and grow with the evolving needs of the labor market.
  • Career Advising
    Give students real-world examples of the current and emerging roles in specific industries, occupations, and employers in your region. This market-aligned insight can help learners clarify and focus their career vision, motivating and guiding their path to completion.
  • Alumni Outcomes
    Job titles aren’t just used by employers in job postings. They’re also used by working professionals who create online profiles to network and look for jobs. With this update, Alumni Outcomes gives a more precise picture of how your past students are putting their education to work. Or, you can use profile data in Analyst to get a real-time look at the supply-side of the labor market.

Talent Acquisition and Staffing

For the talent acquisition and staffing world, the expanded Emsi Titles library means users can drill down to hyper-specific job titles. All compensation, supply, and demand data is now considerably more granular, offering a precise snapshot of what’s going on in the market. 

Here are a few ways talent professionals can use Emsi Titles:

  • Find supply/demand and compensation data for niche roles
    Let’s say you’re looking to hire a specific skill-based role like Guidewire developer. Before, the closest you could get to that title was “software developer.” While accurate, “software developer” is pretty broad. So all of the associated labor data for that title is equally broad and more susceptible to misinterpretation. Now, with Emsi Titles, you can search “Guidewire developer” job posting and profile data to find information specific to that exact job title, including: 

    • Compensation
    • Supply
    • Demand
    • Skills
    • Diversity
    • Education
  • Identify how competitors and the broader market describe a particular role
    With new jobs emerging every day (particularly in tech), it’s hard to know what title to assign to a role. With Emsi Titles (both the expanded library and the new job title keywords functionality), you can search our database to find out how certain roles are being described in the market, what their advertised salaries are, who your top competitors would be, etc.
    For example, if you wanted to know how Amazon titles their cybersecurity positions, you could use our Job Posting Competition report in Talent Analyst. Plug in keywords like “cyber” or “information security,” search Amazon as the company, run the report, and look at the list of Top Posted Job Titles. In Amazon’s case, it looks like they frequently use the title “Information Security Engineer” for their cybersecurity roles.
  • Monitor emerging roles and how they’re titled
    Even before COVID-19, our economy was changing quickly. The granularity of Emsi Titles allows talent acquisition and staffing professionals to monitor these changes—particularly when it comes to new jobs with high demand. Staffing firms, especially, can use these insights to spark conversations with prospective clients. This increased intelligence will save time and money throughout the entire recruitment and hiring process.

Economic and Workforce Development

For both BRE and recruitment efforts, having a better grasp of the roles in your community helps you serve your clients better. When making business visits, speaking their language—the job titles they use—helps establish trust and confidence. Understanding the actual roles businesses are seeking puts economic and workforce developers in a position to find meaningful solutions to talent shortages.

On the recruitment front, RFIs from site selectors and companies often ask for information on the specific titles they currently employ or plan to hire. With an expanded Emsi Titles library, users can now garner how many people are currently in exact roles as well as how many people are a likely match for a role based on having a similar title.   

Economic and workforce developers are expected to have a firm grasp of their local economy, including emerging jobs and labor market trends. By starting with general title buckets, Emsi Titles taps into its vast library and reveals which titles are being used in your regional market. 

For example, there are 37 titles in the cybersecurity bucket. Users can quickly see the top job titles being used in their region’s job postings for cybersecurity roles. In this example we’re looking at the San Diego-Chula Vista-Carlsbad MSA.

This information can be leveraged for connections between industry and education, as well as in understanding talent clusters which may be forming but under new, emerging titles.  


While not a definition, job titles are an important descriptor of roles. They tell us a great deal about the labor market and are signals of both employers and employees. To better tap into the insights they hold, Emsi Titles has gone through a massive expansion. Now with 75,000 titles in our library, users can conduct more granular searches, have confidence in the accuracy of titles, and gain a better understanding of the market.


Emsi uses data to connect people, education, and employers. An expanded library of job titles is just one way we are doing this. Contact us to learn more about how our tools can be used to drive economic prosperity in your community.  

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