The first step for getting the most out of your study is just getting it out there. Not the whole study, of course, but the big E’s on the eye chart – numbers like your overall impact, the return on investment you offer to students, and the number of jobs you generate.
There are two great ways to publish those numbers: press releases and and dedicated web pages. Here are three sample press releases from real clients:
Many clients go beyond simply writing about their study results. They build on their results to create compelling brochures, infographics, newsletters, and more.
All of these are just ways of starting conversations that you can use to explain your institution’s value and use that value to improve your institution. For example:
Muskegon Community College reached out to high school students who weren’t aware of the career options college could give them by explaining the student return on investment that the college offered them.
The Lamar Institute of Technology used their economic value to open up discussions with major local businesses that led to partnerships with companies like ExxonMobil, BASF, and more (read more).
The University of Tennessee – Martin showed their economic value to state legislators who supported the addition of millions of dollars in capital funding to the state budget.