By Meredith Metsker, Rob Sentz, and Clare Coffey
Business and/or communications degrees might seem like the obvious choice. Marketing majors go into marketing. Communications majors go into public relations. Business majors go into sales, and so on.
But what if that was only part of the story? In Sourcing With Skills, we look at key business roles like operations, management, marketing, public relations, and sales—all of which have grown at least 20% in the last decade, rivaling the growth in IT.
Contrary to what we might expect, it’s not just business and communications majors that work in these essential jobs. We analyzed the following six programs and discovered many of them move into major business functions:
We also identified their top skills, many of which lean toward digital marketing.