How do you turn raw data into a compelling narrative that highlights the best your community has to offer? Just ask Jamie Loyd. As vice president for economic development at Columbus Technical College in Columbus, Georgia, Loyd sees himself first and foremost as an advocate for CTC’s service region. “In order to promote economic growth and attract new businesses, our college serves as the primary hub for regional workforce development,” Loyd says.
Months before we launched Business Engage, our new tool that helps cities and regions prioritize, monitor, and support local businesses, we wanted to better understand how economic developers approach business retention and expansion (BRE).