Read video transcript
(drum music) - Look up! - Yay! - Here, what've you got? - We've got Pilsner from Deschutes. Da-chutes, Da-Shootz Brewery. (clapperboard clapping)
Keeping it if it's good, cut it if it's crazy. Hi, my name's Alyssa. Welcome to beer with Emsi Burning Glass. I am drinking a Pilsner from Deschutes Brewery. (can opening) Been my summer of light beers. This is looking good. - I'll make it-- - Ooh. - Awesome. - Mm, delish! So today we're talking about digital skills. And what exactly is a digital skill? It's more tricky to pin down than you might think. When people think digital, they often think of very specific jobs in companies. A programmer of Facebook, an engineer at Tesla, an R and D researcher in some state-of-the-art lab. And that's all there in the labor market. Don't get me wrong. Also, do I just get to take drinks of this as I please? - [Director] Yeah. - It's a really good one, good job, Andrew. But the truth is, as the digital world continues, permeating our various roles. It's becoming more difficult to find jobs that don't have a digital component. So for some, the rise of digital skills is leading to a kitchen sink problem. Hiring managers, unsure of how to address the pain points they're experiencing, provide their hiring colleagues with a long list of skills that might be needed, rather than a shorter list of the skills they actually need. Or the ones that are most highly correlated with success. And HR, often working from a previous job description or requisition, adds new skills to the old ones, rarely ever deleting previous requested skills. Thank you. - You're welcome. - It's just refreshing, with only 99 calories. As a result, lots of job descriptions read like they're looking for unicorns and that they want every digital skillset across the planet. So to capture that whole scope, from the cutting edge to the mundane, Emsi Burning Glass, General Assembly, and Whiteboard Advisors worked together to define digital skills in two ways. First, digital skills are those that require interaction with a specific digital technology, like a sales person using Salesforce. Second, digital skills are those skills used to develop technologies like an app developer, or manage digital information, like a database administrator. Thanks guys, how are we feeling so far? - [Director] Good job you get two today. (clapperboard clapping) - Woo hoo! (Alyssa laughing) We looked at different industries and occupations that together capture a large vital chunk of the American labor market. From manufacturing and retail, to sales and marketing, to software development, and business analysis, and more. Here are a few interesting tidbits of what we found. First, while digital skills are in high demand, they aren't the end-all be-all by themselves. Half of all tech company postings call for at least one traditional business skill, like project management or auditing. Interestingly enough. Let me do that again (laughs). Interestingly enough, Agile Methodology, the most sought-sought after software skills is arguably a business skill deployed in a tech context. Second, data analysis is one of the most highly sought after digital skills appearing in 18% of all postings across wildly varying occupations we sampled. - Do you wanna-- - I get excited about pale ales. We'll just roll with it (laughs). Third, marketing was the most highly digital occupation with 100% of marketing posts mentioning at least one digital skill. Fourth, and finally manufacturing is a digital industry, but manufacturing occupations tend not to be digital occupations. 38% of all postings in the manufacturing industry call for at least one digital skill. But that's only true of 11% of postings for manufacturing occupations. That means that the demand for digital talent within manufacturing is probably heavily concentrated in a few heavily posted for occupations. Not spread out among the average workers. Should I hold my beer? They're your guns? (Alyssa laughing) So there you have it, a dispatch from the digital frontier. To hear more about how digital technology is changing work, as well as what remains constant. You can read the full report here. Until next time. See yah in the cloud. (soft music) Delicious!