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Job Posting Dashboard
WE ARE NOW
Read video transcript
People are spreading out from cities
to less dense areas across the U.S.
And our postings,
data shows jobs are following them.
Let’s take a look
I could do a I could do a
ton of these.
This is the Kelly Kremen
from the Mother Earth Brewing Company.
It’s a cream ale.
And I’m going to see
if I can put it better
than some of the other people on my team
have in previous videos.
Perfect. Look at that.
There it is.
Yeah, that’s really good.
Margaret, I’m Nathan,
and this is beer with empty burning. U.S.
data shows that people are spreading out
with nine of the 15 largest metros
in their population
between 20, 20 and 2021.
So we opened up our database
of more than 1 billion current
and historical job postings
to see what job trends tell us about this
population migration in our new report
Rurals Rise Tough to say shifting
trends in rural and urban Job Postings.
We found that nine of the top ten counties
with the highest growth and job posting
percentages from 2019 to 2021 were rural
and that growth isn’t limited
to specific sectors.
for a wide range of occupations have grown
more in rural areas than urban,
such as health care, technology,
storage, and transportation and science.
Fair break in rural, rural, rural.
I think they did this on purpose.
Additionally, rural areas
have seen growth in high tech skills,
including mobile development,
cloud computing, brand management, online
marketing and web analytics.
That could explain why
40% of silicon Valley job postings
remote work outside of the Pacific Coast.
In fact, since 2019 remote work
job postings from urban based
employers have grown 102% in this work
anywhere a trend is likely both a catalyst
and a reaction to the population
shift away from urban areas.
That’s not the only thing
migrating away from urban centers.
The big city salaries are also making
their way to rural communities.
Consider that the advertised salaries
a fast growing rural
area job are on average 20%
higher than all rural area occupations.
So what does this mean for your region?
For rural, suburban
and exurban communities?
This is an opportunity to build prosperity
and equity for urban areas.
The challenge for community leaders
is how to retain talent,
grow economies and employ workers.
When some historic advantages
may be fading.
You like that?
Maybe think whatever the case, here are
three things to help adapt to this shift.
One Know your region’s data story
talent strategies developed on anecdotes
alone or based on broad national trends
likely won’t bear much fruit.
Regional data helps pinpoint
the best return for your talent investment
two Don’t forget about your backyard.
While some major metros have seen
population lost your communities, job
growth likely will still primarily come
from within entrepreneurship ecosystems
and supporting existing business growth
that allows current residents
to stay employed in
the area is still a winning strategy.
Three maintain perspective.
Not all jobs can be done remotely,
and even if a job can,
not all employers will want it, too.
And Rurals Rise finds that many of the
jobs emerging in rural areas are in-person
postal workers, personal care aides
and real estate agents.
the remote opportunity is still finite
and should be kept in perspective.
That’s why having a data driven, people
focused plan is essential
in today’s economy.
If you’re looking for a people strategy
that will give your community
or organization a competitive edge,
check us out on our website
where you can also download Girls Rise.
I’m Emsi Burning Glass.
Thank you for joining me
with another beer with Nathan. Cheers.