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Identifying Program Opportunities for Adult Learners

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Slide Deck and Sources

Note that sources for all research / survey data shared during the presentation can be found in the speaker notes of the slide deck, which you can view here.

Want a handy guide to help you organize your program research? Download the interactive companion worksheet.

Overview and Outline

Many colleges and universities looking to grow enrollment (or at least maintain it) are turning their focus to the adult learner market. And it makes sense: As the high school graduate pipeline dries up and a rapidly evolving economy amplifies the need for life-long learning and upskilling, working adults look set to comprise a growing slice of the prospective student pie.

Attracting, enrolling, and serving these learners presents unique challenges and opportunities. In this webinar, we provide an overview of relevant trends and discuss the importance of real-time data for assessing both employer demand, and workforce supply. With this insight, you’ll be better equipped to develop market-aligned offerings that help working adults get from where they are, to where they want to be.


  • The priority of serving adult learners
  • Data